Carlo Alessandro Puri Negri (Genova , 1952) is a managerial Italian .
and CEO of Pirelli RE and vice president of Pirelli and vice president of financial Camfin . He sits on the boards of
Telecom Italy [aaaaaaahahahahahahah ah ah ah aaarrrrrggggrrrr] ,
Olimpia ,
GPI
and Capitalia .
Retrieved from http://it.wikipedia.org/wiki/Carlo_Alessandro_Puri_Negri
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Carlo Puri Negri and the effect Telecom
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Date: 01/05/2007
Author: William Pelliccioli
Interview: No
Description:
Marco Tronchetti Provera told at least half a dozen times last week, after the release of Telecom scene: "Now the Pirelli will focus on real estate." More than an idea, the former No. 1 Telecom, is a defined project, which, in our opinion, may be some surprises.
Let's see why.
First Tronchetti's statement is an explicit compliment Carlo Puri Negri that in just over a decade was able to transform a small company of the Pirelli galaxy, such as Vitruvius, consisting of four persons ( Charles White Emilio Biffi, Giovanni Nassi and the same Puri) in one of the first companies in the leading European real estate, starting as a dowry, the assets of several buildings around the headquarters of Pirelli via Negri in Milan and the development project of Bicocca. But to be realistic, in the words of Tronchetti one can not read a sign of complacency toward that Carlo Puri, fifteen years before, had given him a formidable support by merging its holding company shares held in Gpi and Pirelli inherited from his mother Margaret, cousin of direct Leopoldo Pirelli . Of that partnership, beginning Tronchetti Provera, had assumed the role of undisputed skipper and guide, while Puri Negri entered the group through the back door to learn the craft entrepreneur starting from the sector that most fascinated him but that entailed less risk for the group, given the small size of the brick business of those late 80s. The student had spent wisely to study and to practice workshop, working hard and putting all the good will can to get in a good light in front of the teacher-friend and the financial community, indeed quite skeptical of the last scion Pirelli, branch Negri. Years that are still served at Puri to make a solid experience to broaden the knowledge around that matter, to settle important international relations, to begin to carve out a role of manager of success.
A continued commitment and dedication with clear success, so that now the games could change dramatically. Not a few commentators, in fact, behind the claims of Tronchetti see a sort of investiture of his friend Charles assignments more important level. Who has a good memory certainly has not forgotten how the advent of Tronchetti, head of Pirelli , he matured as a result of the financial meltdown which went to meet the company, then led by Leopoldo Pirelli, in an attempt to conquer the German rival Continental . The year was 1991 and so was born the star Marco Tronchetti Provera that now, some one thought to nominate a successor to the throne by the charismatic lawyer.
Today, after 16 years, the fate seems to reintroduce the bill again in Pirelli house under the guise of another aborted deal with pain: Telecom, at last!
love confessions released these days Tronchetti, 'victim', he said, a certain political class and a well-defined power transfer, can certainly not make us forget the cost for Pirelli (and its shareholders) had Telecom adventure. At the same time, it is not inappropriate to think of space as today's 'institutional' where are you moving to Tronchetti very narrow, not to mention the impending danger, of a judicial which is likely to involve about the wiretapping scandal Telecom.
Thus, there are reasonable grounds to believe that the future of Puri Negri not only circosritto horizons of Pirelli Real Estate aspandersi but likely to pick up the legacy of Tronchetti Provera. After all no one like Puri Negri can now legitimately be considered the heir of the house for substance stock Pirelli that family lineage. However, even without too much imagination to run scenarios by family saga, it is clear that the real estate looks set to take on an increasingly important core business of the Pirelli Group. Do you want to now because the assets of the parent company The Bicocca fell to just the component bricks and tires you want, above all, because no one like Pirelli has been able to adopt a business model so original and strategic real estate market. Just think of activities that several fronts opened in recent years: real estate funds to non-performing loans from development to the Agency the franchise network, from asset management and project management. A strategic plan that covers all areas of work under the varied system and Pirelli Real Estate is preparing to export from Italy to apply it to the rest of Europe.
Puri Negri is the architect who, with patience and tenacity, built this war machine, moved with great determination by seizing the opportunity of an evolving market, but also with undoubted intelligence without going to affect their image with politics or business overly speculative. She was able to assert their own personal leadership, even before business, skillfully putting to good use those skills 'scenic' that youthful stage experience, they've honed by contributing to its charming character. It was never over-exposed by the media to the point that his image appears in the present climate, much more expendable than the same Tronchetti Provera. Meanwhile Puri has also taken important positions on the boards of leading institutions as Telecom, not to mention Capitalia Pirelli. Well it looks like the long process of apprenticeship, for the wayward ex-boyfriend who did not trust Uncle Leopoldo Pirelli to bring in even as an intern, can now be defined as successfully completed.
LINK
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Puri Negri
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Date: 26/09/2006
Author: William Pelliccioli
Interview: No
Description:
do not know the reasons why yesterday Carlo Puri Negri's denial to issue this statement on his alleged personal interest in the acquisition of Unim from Milano Centrale.
Knowing perhaps better than others, thanks to the many professional acquaintances, we are convinced that having to defend itself as it did yesterday it cost him a lot. Not so much on a personal level as a manager must be prepared to be attacked and addresses of any kind but for the company that created and in which he invested all my energy. Pirelli Real Estate, like it or not is Carlo Puri Negri . His model was the idea of \u200b\u200bthe peculiar business, its were the initial contacts with investment banks such as Morgan Stanley who would never dream of investing in Italy, his the merit of giving a shock to the system real estate Italian modernizing and recasting. Let us say frankly: without the Italian real estate Pirelli the world would be still standing a decade ago, that at the time of halberds and Durlindana. We agree that this role does not give him no right to be above all suspicion as indeed it is not for any of us, including journalists . But there seems to intuit in the statements of Puri Negri bitterness that goes beyond his own person and, if possible, than the real substance of the allegations that have been addressed. And 'the bitterness of those who have made a business plan that eventually involved a multitude of partners and has increased its effects in all directions and now sees endangered in a more subtle way. Not for a market crisis or corporate values \u200b\u200bbut for the personal attacks that are intended to strike in addition to the company manager also.
Someone said, just about Telecom looks at herself in the eye of the storm event, which must be divided by the manager. It 's true but let us never forget that the companies are managers and if a company is sound and produces jobs and wealth is not the work of a law or policy, or even less financial alchemy. Behind us are the men who were able to appreciate it, we have believed that you have invested resources and energy with great courage and determination. Before you throw overboard this work and these works, perhaps a journalistic scoop on commission, you should think twice. Again no one is untouchable, but we leave out of the game of politics and business who work there. Our country has so much need to recover and grow that any action that will undermine its credibility must be carefully considered and taken with the knowledge to take a great responsibility.
The wind is rising on the industry, and real estate in particular, is not the best. The glow of July, perhaps it was only a warning of a storm much more thunderous . Hopefully it is just an impression, but at the cost of sounding monotonous, never as now the system property should be united and cohesive. Woe to distraction!
quotidianoimmobiliare.it
Yeah! Woe to DISTRO! ... WHO SAY IT!
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Puri Negri, the 'man who invented a new business model
Republic - July 23, 2007 page 35 section: FLORENCE
Carlo Puri Negri is credited with playing a case that is not so common in the world of 'industry and finance. That of a manager who, having taken the first steps in the most various directions, then discovers a precise vocation, and it shows in the imaginative and innovative, and able to produce value.
Puri Negri, a full member - in a sense more of Marco Tronchetti Provera - Pirelli's family, as son of Mary Magdalene, had a certain 'trademark' can run in any branch of economic wanted. He, a some point in the late eighties, has chosen the real estate sector, so far that financial development also has reached today. There he threw himself body and soul in a few years and has literally invented a business, that of Pirelli Real Estate, highly valued by some analysts: "We like the approach of the Pirelli Re - wrote such Marco Cristofori Chevreux in Italy 'last report of June 26 last year - as is constantly trying to anticipate market trends, while seeking new ways of value creation. "
Born in Genoa in 1952, married with five children, sailor, Charles Alexander Puri Negri has studied at the 'University of Milan, specializing in the fields of communication and of' property. But Puri also had the ball for a bit of acting and 'also did the' actor, as shown by a certificate that keeps hanging on a wall 's office (and the rest was for the wife' actress Clio Goldsmith).
From 1975 to 1977 was a producer at the Venice Biennale.
From 1977 to 1987 he held various positions in the groups L 'Espresso and Mondadori (television, marketing and advertising).
In 1988 he became director of Carignano SpA (real estate).
The turning point for Puri, comes the 'following year. In 1989 he joined
Pirelli group as a member of the Board of 'Directors of Central Milan, the' real estate group that initially (when it was still called Vitruvius Spa) had to deal with the redevelopment of one 'former industrial area of \u200b\u200bBicocca. But
's appetite comes with eating and
1991, Puri when he was appointed chief executive, has already Milano Centrale' s ambition to become a leading real estate developer.
From '91 to '98 Milano Centrale grows by acquiring real estate assets. In this period Mature 's intention to Morgan Stanley to enter the Italian market through partnership' s business led by Puri Negri.
The real leap forward came in 1999 when
Pirelli Re launches' Opa on 'Unim ,
the real estate company just spun off from' Ina .
It 's acquisition of
a huge portfolio, worth about 3.5 billion € ,
which becomes the property of Morgan Stanley for the most part, while only a
25% stake in Pirelli RE is Soon after, the brand becomes Milano Centrale Pirelli Re, which will be quoted on the Stock Exchange later in 2002.
matures, however, at this stage the new business model Pirelli Real Estate, which becomes something different from a normal property company as Beni Stabili, for example. The company led by Puri bases its business mainly on services: property, facilities and project management for the buildings under management but also for the leasehold. This part is now 59 percent of revenues. An 'Another important part of revenues, 35 percent, is represented by the fees they receive from and by funds' asset management.
As you can see, Pirelli RE is a company that has 'dematerialized' property, and has focused first on real estate finance.
The merit of originality of this business is Puri Negri. 'S only model on the planet that comes close to that of Pirelli RE is an Australian company unknown to most.
Puri is said to be a very aggressive manager : on 'acquisition of property, on prices on the negotiations, his presence is always looming . And the men who choose the same look, sometimes to the limit of 'arrogance .
not even joking with politicians: when, last year, the Deputy Minister 's Economy Vicenzo Visco, together with the Minister of Industry, Pierluigi Bersani, tried to revolutionize the taxation of real estate companies, Puri had shuttled several times between Milan and Rome to explain his reasons. Convinced by Puri, Visco and Bersani did reverse .
Even with the previous Berlusconi government , the 'CEO of Pirelli RE had a good relationship: was able to get approved the creation of contribution funds to the conflict of' interest. In practice, Pirelli King was authorized to make to a fund managed by its asset management, up to 60 percent of property own. According to some observers was too much, and perhaps out of shame Puri has given birth to the first contribution funds, Tecla and Berenice , not in formal conflict of 'interest (but with Telecom estate and for' At Consob recognized the status of the Pirelli parent ... not ). Just Tecla and Berenice were the focus in recent weeks of a war on 'last bid .
For Tecla Puri succeeded in 'Opa and probably now these properties will be included in a company under foreign law. So Pirelli Re has been able to profiting on the difference between listed value and actual value of the property below.
less well and went on Berenice, where now c 'is a'
bitter battle between the climbers
Goldman Sachs-Caltagirone
and Merrill Lynch .
If Berenice will go to the first rope, Pirelli Re could lose some fees relating to 'asset management. Which would be experienced by Puri as a humiliation. Is said to be so attached to 'share price, which in recent months has fallen along with the industry real estate, you always have their eyes on the screen that has on his desk, opened trading on the Stock Exchange. And when he goes too deep, called his men to set up some informed about new acquisitions or new projects. (A.bon.)
ricerca.repubblica.it
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25/09/2008
Epic, the word in Puri Negri
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12/17/2008
Pirelli RE aims to reduce costs by focusing on core activities of
Marcella Persol Pirelli Re
creates a new structure organization focused on two main areas: Italy and Germany, to enhance the quality of assets in its portfolio and streamline organizational levels. Petrosino Bottelli and driving directions of the two generals.
Pending the submission in February of the new three-year business plan, Pirelli RE has led to a reorganization of corporate structure with the aim of streamlining the structure and focus on two main areas of territorial business.La company led by Carlo Alessandro Puri Negri has defined two broad geographical areas, Italy and Germany, which will head to two different directorates-general, respectively handled by Rodolfo Petrosino (Italy) and Paolo Bottelli (Germany), which depend directly by Executive Vice President Charles A. Puri Negri.L 'intent of the new organization is to respond efficiently to the market crisis, accelerating the revitalization of the company by focusing on the development of core activities, Italian and international, highlighting the quality of assets in the portfolio and simplifying the levels organization to reduce costs. In addition, all actions carried out by Pirelli RE cmpo are intended to evolve the business model from a model to a more expansive focus on consolidation. In fact, the new organization concentranno assets of società .In line with these objectives, Claudio De Conto was given the responsibility of supervising and address in finance by giving a proxy. A De Conto will report the current finance & human resources general manager of Pirelli RE, Gerardo Benuzzi. "We believe that this further" streamlining "- said Charles A. Puri Negri - will allow us to more efficiently manage assets in the portfolio, improve cash flow and speed, thanks to the support and experience of Dr.. De Conto, the turnaround that we have started. "
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06/11/2008
Real Estate Funds, Tecla sells two properties in Rome
of Marcella Persol
Tecla fund sells two office properties in Rome and realized a gain of 3.75 million. A result that will influence future results of the division offices Pirelli RE in the first nine months of the year got negative results.
After the Management Committee decided to amend the mandate of the Fund Tecla to ensure that the commissions are not engraved on the work, comes the news that the fund Tecla Offices sold 2 properties for a total of 12, 45 million.
The 2 properties for commercial use both located in Rome, Via Strozzi Macinghi 36 (total area about 3,063 sq m) Via Fontebuono and 80 (total area about 4,467 square meters), were transferred to a private investor and Italian are currently leased, with a total annual income of 729,957 euro (yield of 6.13% sull'OMV).
The operation enable you to achieve a gross gain of 3.75 million compared to book value (+43.2%) and amounted to € 550,000 compared to the open market value (+4.62% ). It will affect the future results of the division offices. The division offices of the company headed by Charles A. Puri Negri reported the results declining in the first nine months of the year . Revenues were down in fact going from 397.7 million to 340 million € 2008. And operating profit including earnings from investments in the first nine months of 2008 was a positive 35.7 million compared with a profit of 96 million.
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